The real estate market is always in demand for high-quality photos of houses and apartments offered for sale. The way the property will look in the picture directly determines whether or not the property will be sold. Professional real estate photography may seem quite complicated at first glance, but we have some advice and effective tips that will help you take good photos.
Capture the right angle
Angles are extremely important not only for panoramas but also for taking pictures of interiors. Photos taken from the center of a room, which shows only one wall or one corner, can’t provide an accurate picture of the shape and size of the room. This way, it’s better to shoot diagonally from a free angle, instead of standing along walls, to cover the room from all sides. Alternatively, you can take a panoramic picture with a wide-angle lens that comes in really handy.
Provide good light
An essential condition when shooting real estate is to have plenty of light. The right light makes a difference in the quality of the picture. The best kind of light is considered to be natural daylight. However, you can’t point the lens at a bright window, then the picture will turn dark and most subjects will become shadowy. Therefore, you need to take the photos at the right angle with regard to the sunlight. In order to light the room evenly, you can turn on all the lamps in addition. In rooms where sunlight doesn’t fall or where there is very little of it, you can replace the bulbs in the lamps with the brightest ones. You can also use artificial light and ring lights, putting it behind the camera and directing their light to the place of shooting.
Create virtual tours for your real estate
While photos show only a small portion of the visible space, a virtual tour of the property provides the possibility for the customer to select the angle of view, to zoom in and out, and to get a fuller picture of the entire property on their own. The 3d virtual tours real estate literally immerses the client into the space and presents it as if they were walking there themselves. Due to the prevalence of 3d rendering services, today you can arrange a virtual staging of the desired room, even online, which significantly saves not only money but time.
Use the flash
Using an on-camera flash can help you get from one room to another faster. Make sure to use the light reflection from the walls to soften the harsh light. Pointing the flash directly into the room will create a bright area in the center and dark shadows around it. Consider as well using flash diffusers that spread the light more evenly, so you can use for the same purpose, special color filters, which change the temperature of the light.
Stay accurate with photo processing
Once the photos of the apartment are taken, it’s time to do some processing: adjust the horizon and verticals, correct brightness, sharpness, and color balance, and trim unnecessary things off the edges. However, be careful not to get obsessed with pictures by applying multiple graphic effects. The best photos are the ones that render colors as accurately as possible, without distorting the size and outline of the room.
We recommend that you take your real estate photography seriously and allow plenty of time for it. Take pictures from multiple angles, in several modes, and with different lighting, only then choose the most impressive and good ones. Also remember to use virtual house staging to make 3d virtual tours of real estate, this way by doing everything we mentioned above, you have no chance but to sell the property.
